The first course being launched by Trusound will be focused on how brands and marketers can enter the web 3 space. We will uncover the potential options for your brand and the different strategies which can be implemented in an overall metaverse marketing scheme. We will focus on successful launches by established brands as a roadmap. NFTs should be viewed currently as an extension of a brand into the space, where there is no dominant platform or even universal interoperability amongst platforms.
The course will include frameworks and systems to launch your project, so you have confidence that you are navigating the space with ease. The last major section will be focused on community building and learning how to grow and build relationships with consumers in completely new and innovative ways. NFTs offer tremendous potential for retail brands wanting to expand their marketing strategy.
So far, several other retail brands who have achieved the success and recognition include Chanel and Prada. Each of these brands has managed to create a unique and immersive experience that has resonated with users. In particular, they have all managed to successfully translate their brand identity into the metaverse. As a result, they have been able to maintain a loyal following among users and continue to grow their businesses.
The brand Chanel sold NFTs (Non-Fungible Tokens) that were created and sold by the company. The NFTs were digital representations of products that the company sells, such as clothing, perfume, and other accessories. The NFTs were sold through a website and allowed customers to purchase the NFTs with Bitcoin, Ethereum, or Litecoin.
The NFTs could then be stored in a digital wallet or traded on a cryptocurrency exchange. The company generated sales revenue of $1.3 million from the sale of NFTs. In addition to selling NFTs, Chanel also allows customers to purchase products with cryptocurrency. The company has partnered with a company called Lolli to accept Bitcoin as payment for purchases made on the Chanel website. Customers can also use Bitcoin to purchase gift cards from the brand. Chanel is one of the first luxury brands to accept cryptocurrency as payment for its products. By accepting cryptocurrency, Chanel is able to tap into a new market of potential customers who are interested in using digital currency to purchase luxury goods.
In January, Prada also unveiled an NFT collection with Adidas. This collaboration is a collage of luxury goods that anyone can enter to win free art and design via raffle or purchase from secondary markets. The idea is to allow fans to bring their own stories into the brand. The selected pieces will be combined as tiles into one mass patchwork piece designed by digital artist Zach Lieberman.
Instead of offering the NFTs for sale, the luxury brand is airdropping NFTs for free to customers who buy the physical clothing, linking the digital NFT to the physical product. The clothing purchased will match the NFT and featuring a collection of black or white button-down shirts that are designed to correspond with pills colored black or white. According to Prada, the digital collectibles will feature a unique number linked to each shirt.
These are just two examples of how NFTs are helping brands tap into new markets. In the full course we will break down additional methods. It’s the perfect time for your brand to enter the metaverse and NFT space. In fact, now may be the best time ever. We’ve seen a lot of brands and companies hesitant to experiment in the space, but with Trusound’s Metaverse Marketing NFT course, the entire process will be simplified and you will have the tools and strategies to succeed. Plus, by registering now you can take advantage of our 50% discount. So what are you waiting for? Register today and join us in the metaverse!